B2B Growth Strategy for Tech Companies

B2B Growth Marketing Strategy for Tech Companies

Delivered growth marketing strategy in just 4 weeks to drive more pipeline, revenue and profit!

At Arvech, we craft customized growth marketing strategies that align with your business goals and deliver measurable results.

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Arvech’s Growth Strategy Formula

Kickoff Meeting

Competitive Analysis

Product Audit

Growth Funnels

ICP Creation

Tactics & Measurement

Positioning & Targeting

Budget & Resources

In the dynamic digital landscape, having a robust growth marketing strategy is crucial for staying ahead of the competition.

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Candan Caner / Sales Manager @ Acrome

Implementing the solid growth strategy with sales and marketing teams

As Acrome’s Sales & Marketing team, we’ve been working with Arvech for approximately 2 years now, and they have played a pivotal role in Acrome’s growth, especially in the area of high-quality lead acquisition, targeting both B2B and a highly niche market with their experienced and solution-oriented team.

On the marketing front, their well-established growth strategies and tactical implementations have significantly strengthened our CRM structure, website, and overall online presence, creating a cohesive and interconnected ecosystem.

Their data-driven approach and proactive communication have enabled us to adapt and evolve our marketing efforts with agility and precision. By integrating seamlessly into the Acrome team, Arvech has empowered us to tackle marketing challenges with a robust, solution-oriented mindset.

We extend our sincere gratitude to the entire Arvech team for their invaluable contributions and look forward to achieving many more successes together.

How We Implement Strategy In Just 4 Steps

We understand that every business is unique, and so are its growth challenges. That’s why we offer tailored growth marketing strategies designed to meet your specific needs. From in-depth market analysis to strategic planning and execution, our comprehensive approach ensures that your business not only reaches but exceeds its growth potential.

1.) Growth Marketing Check-Up

Before we dive into strategy development, we conduct a thorough growth marketing check-up to understand your current standing and identify areas of improvement.

2.) Growth Strategy Development

Our growth strategy development process is designed to address your business’s unique challenges and opportunities. We focus on:

Methodology: Developing a systematic approach to growth.
ICP Creation: Identifying and understanding your ideal customer profile.
Targeting & Positioning: Defining your market position and targeting the right audience.
Buyer’s Journey Funnel: Mapping the customer journey from awareness to conversion.
Growth Media Channels: Identifying key growth areas and the best media channels to reach your target audience.
Metrics: Setting measurable goals to track progress and success.

3.) Growth Funnels Mapping

We design growth funnels tailored to your business needs, ensuring that each funnel stage is optimized for conversion. Our growth plans include:

PPC Plan: Strategic pay-per-click campaigns.
Content Plan: Engaging content that resonates with your audience.
Emailing Plan: Targeted email marketing campaigns.
Social Media Plan: Leveraging social media to boost brand awareness and engagement.

4.) Test Results & Performance Tracking

We believe in continuous improvement and data-driven decision-making. Our growth-driven management approach includes:

Performance Tracking: Setting objectives and key results to measure success.
Tactics & Result Tracking: Monitoring the effectiveness of our strategies.
Roadmap & Resource Allocation: Ensuring efficient use of resources to achieve your growth goals.
Weekly Alignment Meetings: Regular meetings to review progress and ensure alignment with your goals.

References

Some of the companies we’ve built growth strategies