Riders Success Story
Riders Success Story
Riders.ai is a Learntech – Playtech platform, built for the most effective STEM education is accessible to every student. Riders is the most fun and productive meeting point for students, trainers and educational institutions alike
Objectives
Brand:
Increase brand awareness and brand authority in the ed-tech industry
Acquisition:
Validate correct persona and acquisition journeys, test value props across various growth channels
Reach the number of qualified leads within the timeline and CPL parameters set
Engagement:
Drive existing users to engage more with the product, and create a more effective Riders community
Challenges
Challenges
Services Provided
Services Provided
Approach
Approach
Results
Results
Arvech’s strategy boosted qualified leads and organic reach significantly
In May 2022, the Arvech squad started to work with the Riders team to reach some important OKRs that include increasing brand awareness and revenue.
We developed an end-to-end growth marketing strategy in the first month and started to execute it with the Riders team.
The first focus subject was finding the right targeted persona, and defining its digital channels, so we gave so much effort to test it in many parameters. After solving it, metrics just boomed! Especially, qualified lead numbers increased 6 times after 6 months. Not only in paid channels but also, we have increased SEO score by 45%, organic traffic by 44% and backlinks 2X.
As a result, Riders started to take much more effort from digital channels — and it didn’t stop there. Riders continued to increase total traffic by 83% and website conversion rate by 129% and reached 2.352 registered users in just six months. These are strong indicators of how a holistic growth strategy can create mid-term growth.
Why Work With Us?
Trusted by some of the remarkable startups…
We are fueling the fastest-growing SaaS businesses in many industries like Fintech, Ed-tech, Reg-tech, CX and also Marketplaces
